Get To Know Us A Little More

GET TO KNOW OUR JOURNEY THAT BROUGHT US HERE.

For over 60 years, Seara has been making mealtime special for families across 150 countries. That's what makes us a global food brand with our heart in the right place.

Be it our wide selection of 'In-Natura' meats and poultry (frozen & fresh) or pre-cooked and industrialised food solutions, Seara stays true to its promise of bringing quality, range and taste to the table. We take pride in the fact that our products are 100% vegetarian-fed, carefully farm-raised, and free from antibiotics and hormones.

Good food begins with healthy and happy livestock. From farm to kitchen, Seara applies ageless expertise with careful attention to detail ensuring excellence at every step. It's a quality that Seara shares with JBS Group, our parent company, and the world's leading chicken and beef producer with a growing presence in China, England, Kuwait, France, Germany, Japan, Saudi Arabia, United States and United Arab Emirates.

Since 1956, quality has remained a cornerstone with Seara, and that's evident through the highest international certifications for excellence in production such as BRC (British Retail Consortium), SWA (Supplier Workplace Accountability), Global GAP (Global Certificate for the Agricultural Chain), Swiss Law, ISSO 14001, Halal Certifications and Certificate of Conformity (ESMA Halal National Mark), among others.

Brand Story

Our journey began in 1956. It's been close to seven decades of being part of the lives of families from all over the world. But that's what inspires us to explore new horizons and create new innovations. Here's a look at a timeline of events from the very beginning.

1956
1975
1982
1996
1999
2003
2013
2016
2017
2018
2021

The first large slaughter house in the city of Seara in Santa Catarina.

240 tons of chicken for Kuwait, our first international transaction.

We are the first Brazilian meat company to export chicken cuts to Europe.

The ISO 9002 certification is acquired.

New commercial office opens up in Dubai.

Our company is present in 27 new countries.

Seara food products is now controlled by the JBS group, the world leader in meat processing.

Seara's global footprint extends to 150 countries.

New range of products is launched in the Middle East.

A complete new line of 100% natural chicken is launched.

Product expansion across multiple new categories.

FROM FARM TO FAMILY

THE SECRET IS IN THE JOURNEY

As they say, well begun is half done. And so, it all begins on our farms. From breeding until processing, our livestock is treated with utmost care and attention. From grass-fed diets and favorable farm-raised environments, we ensure our livestock remains healthy and strong so that the meat retains its flavor and tenderness.

CHICKEN

BEEF

Vegetables

SEAFOOD

Only the finest chickens make it to your kitchen. Here's a snapshot of how it happens.

We take pride in the finest quality beef, and this is how it's made possible.

Seara vegetables are harvested at peak ripeness and quickly frozen to lock in freshness.

Our seafood comes from oceans far and wide, but sourced through people we know and trust.

TRUSTED ORIGINS

Our chickens are raised on our own farms, and we have over 9,000 of them. Over 5 million chickens are produced every day.

EXPERT FARMERS

Our farmers raise the chickens according to the best industry practices in adherence to animal welfare guidelines.

HEALTHY DIET

Chickens are nurtured through a corn and grain-based diet, which keeps them healthy and robust.

CERTIFIED HALAL

The halal slaughter of our chickens complies with Islamic rites under the close supervision of Islamic bleeders.

DELICIOUS MEALS

The journey of trust, quality and taste ends on your dinner table – with meals that are memorable.

TRUSTED ORIGINS

All of our cattle is born and raised on our farms under the care and attention of our breeders.

EXPERT FARMERS

Our cattle experts then raise the cows according to the best industry practices in adherence to animal welfare guidelines.

HEALTHY FEED

The cows are nurtured on lush grass pastures with fresh water and a stress-free environment.

CERTIFIED HALAL

The halal slaughter of our cows complies with Islamic rites under the close supervision of Islamic bleeders.

DELCIOUS MEALS

The journey of trust, quality and taste ends on your dinner table - with the most tender, flavorsome beef.

TRUSTED ORIGINS

Our vegetables are sourced from local farms.

EXPERT FARMERS

Our farmers plant & harvest the vegetables according to the best industry practices.

CAREFULLY SELECTED

The yields go through rigorous selecting process and only the best produce is chosen for you.

QUALITY CHECK

Dedicated quality team check the products and ensure it matches our high-quality standards.

DELICIOUS MEALS

The journey of trust, quality and taste ends on your dinner table – with meals that are memorable.

TRUSTED ORIGINS

From catch until dispatch, you can trace the journey of our seafood with quality ensured across every step.

EXPERT FISHERMEN

When it comes to fishing and harvesting, we work closely with trusted people in familiar waters.

CAREFULLY SELECTED

All our products are sourced and harvested to the highest food safety standards & practices.

QUALITY CHECKED

They are then meticulously checked, carefully processed, packaged to preserve their original freshness.

DELICIOUS MEALS

The journey of trust, quality and taste ends on the table – with seafood that'll have the family complimenting long after the meal.